# Business Model

SquareUp Labs will have two main verticals: the SquareUp Product and SquareUp Founders Pass, each with their own independent legal entity. &#x20;

Both entities will work in concert to support the other. All revenue generated from both entities will be used to further SquareUp's development.&#x20;

SquareUp will **never** take a cut of contest entry fees. All entry fees will fund that contest's prize pool.

Instead, SquareUp will charge a 5% transaction royalty collected on secondary sales of contest assets within our native marketplace.


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