Bob, Jack, and Adam

Part 1/3 of the example; The three gladiators

Three hypothetical users, Bob, Jack, and Adam all sit down in their respective homes to play SquareUp.

Bob’s profile:

• Crypto Native

• Owns several NFTs and/or participates in DeFi

• Quick flipping trader

• Mints degen plays, flips, and moves on

Jack’s profile:

• Degenerate DeFi and NFT whale

• Positive expected value trader

• Analytically minded

• Buys with conviction and size

Adam’s profile:

• Normal sports enthusiast

• Limited to no crypto knowledge

• Created a MetaMask wallet this week just to play SquareUp

• A true sports junkie; not a trader, unlikely to sell or hedge